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Portofino Papers Stationary StorePortofino Papers is an existing establishment that looked to Commercial Design Interiors, LLC, to increase sales by reenergizing their store design. After conducting a thorough client interview, reviewing their existing program, and surveying the site, it was agreed that the first step was to relocate within the center to a more visible and effective space. The concept was simple: stimulate and increase store sales through traffic-driven space planning, store design, marketing, and merchandise placement. The choice of materials and finishes reflects and compliments the current Portofino Papers brand. The use of a neutral palette set a stage to focus the customer’s attention on the product. A simple, manageable, and cost-effective marketing package was assembled to grow customer loyalty through consistent brand identification, in-store marketing, and signage.. |
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