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The Tiger District Retail StoreThe Tiger District is a new retail establishment located at the north gates of Louisiana State University. The store’s interior was designed to identify with LSU traditions while defining the Tiger District’s individual corporate identity with the goal of positioning the Tiger District for long-term success. Traditional purple and gold school colors were used within the design, but not in traditional applications. Clear finished MDF wall panels were applied to the vertical surfaces, acting as dividers among areas within the retail space and representing the “gold” of LSU. The perimeter soffit was painted with “LSU purple,” visually tying each merchandise area to the store as a whole. The mobile fixtures were cost effective and allowed for various merchandising solutions. Because of budget limitations, the existing concrete slab was used to anchor the store’s interior design. This project represents the use of appropriate store design, merchandising, and materials to give the client his desired results within budget.. |
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